Now Playing: Every Movie Ever Made

I found this video on youtube. It is actually a promo video for Chris Anderson's book The Long Tail but it also provides a very brief introduction into the revolution of niche markets the Internet has made possible for our generation. Personalization is never mentioned, but at the very end of the clip Anderson says, "As consumers, we've never had more music to pick from. We have a natural tendency to diverge in our tastes and that can finally be recognized and we can find what we want." That last line emphasizes the personalization market because through the use of personalization/recommendation consumers have a much easier time sorting through the masses now available through the Internet, and can find what they want.