Last year a professor at Stockton introduced me to a website called Pandora.com. What I found on the website was something rather remarkable, I could enter in a song I liked and the computer would try and guess (based on the music / style of my choice) what other music I might enjoy. Even though pandora is pretty bad at making these choices, I found the website interesting because no other place in the world could do such a thing in such a short amount of time.
The Internet allows for a world of personalized choices. Instead of digging strenuously in a large, unspecific, and uncorrelated world, I can go online and visit website's that are geared toward pleasing the specific individual accessing the site. Things like pandora, LAUNCH.com, and amazon.com's user request lists all play a vital role in this phenomenon. Through the internet, people can gain access to an entire plethora of personalized features, as well as produce information that might do the same for others. It is this phenomenon I would like to explore for my case study.
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